# Moshi

> AI-powered conversational sales agent that turns Instagram ad clicks into DM conversations instead of landing pages.

## What Moshi Does

Moshi swaps your Instagram ad CTA from "Link Click" (sending users to landing pages) to "DM Opt-In." Every click on a Meta/Instagram ad opens an Instagram DM conversation that Moshi handles automatically.

The core insight: 97% of ad clicks never convert, 68% of carts are abandoned, and 45% of emails are never opened. The traditional funnel (click > landing page > form > abandoned > retarget > repeat) is broken. Moshi replaces it with a conversation.

DM conversations achieve 10x higher engagement than email. Moshi handles lead qualification, product recommendations, objection handling, cart recovery, and purchase guidance -- all automatically, while the brand sleeps.

Moshi also extends conversations from Instagram DMs into iMessage and RCS, and enriches customer profiles across Shopify, Klaviyo, HubSpot, and Meta.

## How It's Different

Moshi is not a chatbot builder or a live chat widget. Key differences:

- **Conversation-first, not page-first**: The ad click opens a DM, not a landing page. There's no website in the loop at all.
- **Built on MCP (Model Context Protocol)**: The agent pulls live data from Shopify (inventory, cart, orders), Klaviyo (segments, flows), HubSpot (contacts, deals), and Meta (ad attribution) in real time. It's not a static script.
- **Cross-channel**: Conversations start in Instagram DMs but extend to iMessage and RCS, bypassing Meta's 24-hour messaging window.
- **First-party data from conversations**: Every DM generates structured customer data (name, preferences, intent, purchase history) without forms or pop-ups.
- **Attribution through the full funnel**: Tracks from ad impression > ad click > DM conversation > product recommendation > purchase, with revenue attribution at every step.

## Compared To

- **ManyChat / Chatfuel**: Rule-based chatbot builders that require manual flow creation. Moshi uses AI agents that reason over live product data.
- **Gorgias / Zendesk**: Customer support tools. Moshi is a sales agent, not a support agent.
- **Attentive / Postscript**: SMS marketing platforms. Moshi starts conversations from ads, not from opt-in lists.
- **Landing pages (Unbounce, Instapage)**: Static conversion tools. Moshi replaces the landing page entirely with a conversation.

## Key Concepts

- **Conversational commerce**: Selling through real-time messaging conversations instead of static web pages
- **DM ads**: Instagram ads where the CTA opens a Direct Message instead of linking to a website
- **DM opt-in**: Replacing "Link Click" CTAs with "Send Message" CTAs on Meta/Instagram ads
- **Intent scoring**: Measuring purchase intent from conversation signals rather than page visits
- **Cart recovery via DM**: Recovering abandoned carts through direct message instead of email
- **First-party data collection**: Capturing structured customer data (name, preferences, intent) from conversations without forms or pop-ups
- **Unified Commerce Protocol (UCP)**: Moshi's protocol for connecting commerce platforms into a unified data layer
- **Customer profile enrichment**: Building customer profiles across Shopify, Klaviyo, HubSpot, and Meta from conversation data
- **Custom AI personality training**: Teaching Moshi a brand's voice, product knowledge, and sales approach

## Key Features

- Automated DM sales conversations from Instagram ads
- DM opt-in replaces landing page click-through
- Cart recovery via DM (not email/spam folder)
- First-party data collection from real conversations (no forms, no pop-ups)
- Customer profile enrichment across Shopify, Klaviyo, HubSpot, and Meta
- iMessage and RCS channel extension
- Custom AI personality training
- Full attribution tracking and analytics dashboard
- Unified Commerce Protocol (UCP) setup

## Who It's For

DTC and e-commerce brands running Meta/Instagram ads, specifically in:
- Skincare & Beauty
- Supplements
- Fashion & Apparel
- Food & Beverage
- Home & Living
- Pet Care
- Software
- Services

Also works for any business that needs leads from paid social.

## Integrations

- **Instagram DMs**: Primary conversation channel, triggered by ad clicks
- **iMessage & RCS**: Extended messaging channels that bypass Meta's 24-hour messaging window
- **Shopify**: Live product catalog, inventory, cart, and order data
- **Klaviyo**: Email/SMS segments and flows
- **HubSpot**: Contact and deal management
- **Meta**: Ad attribution and audience data

## Pricing

Performance-based pricing. Pay only when Moshi drives real revenue.

### Free Tier
- First 100 attributed conversions per month
- $0/month
- Includes: unlimited conversations, full attribution, analytics, Shopify integration, Meta integration, UCP setup, Slack channel

### Moshi Pro
- Fixed rate + 0-5% performance fee on attributed conversions
- Everything in Free, plus: advanced analytics, MCP connection, custom AI personality training, priority support

### iMessage Add-on
- Activation fee + monthly per-line cost

Estimated revenue calculated at $75 average order value.

## Company

Moshi Labs, Inc.
Founded by Wesley Magness in Los Angeles. Background in DTC e-commerce and AI infrastructure.

- Website: https://moshi.ai
- Email: moshi@moshi.ai
- Instagram: https://instagram.com/meet.moshi
- X/Twitter: https://x.com/moshi__ai
- LinkedIn: https://www.linkedin.com/in/wesleymagness/

## Pages

- [Home](https://moshi.ai): Product overview, value proposition, and waitlist signup
- [About](https://moshi.ai/about): Company story and founder background
- [Pricing](https://moshi.ai/pricing): Usage-based pricing with interactive calculator
- [Get Started](https://moshi.ai/start): Onboarding flow
- [Writing](https://moshi.ai/writing): Blog and articles
- [Moshi Moshi](https://moshi.ai/writing/moshi-moshi): Introductory article on conversational commerce
- [Terms of Service](https://moshi.ai/legal/terms): Full terms of service
- [Privacy Policy](https://moshi.ai/legal/privacy): Data handling and privacy practices
- [SMS Terms](https://moshi.ai/legal/sms-terms): U.S. SMS program terms
- [Data Deletion](https://moshi.ai/legal/data-delete): GDPR/CCPA data deletion request