# Moshi > Moshi is a sales agent that lives inside Instagram DMs. When someone clicks a Meta ad, Moshi opens a chat instead of a landing page and tries to sell them something. Last updated: 2026-05-28 Canonical URL: https://www.moshi.ai Company: Moshi Labs, Inc. HQ: Wilmington, Delaware (US) Offices: Los Angeles, CA and New York City Founder: Wesley Magness Contact: support@moshi.support.ai ## What Moshi does Most Meta ads send the click to a landing page. Moshi swaps that CTA out for "Send Message" so the click opens an Instagram DM. From there an AI agent takes over: it asks what the customer needs, pulls real products from your Shopify catalog, answers questions, handles objections, and walks them to checkout. The numbers behind the pitch: about 97% of ad clicks never convert. About 68% of carts get abandoned. About 45% of marketing emails never get opened. DMs do get opened, which is why this works. Moshi also runs in iMessage and RCS, which gets the conversation past Meta's 24-hour reply window. The chats produce structured customer data (name, preferences, intent, order history) that flows back into Shopify, Klaviyo, HubSpot, and Meta. No forms, no pop-ups. ## How it's different Moshi isn't a chatbot builder or a chat widget. A few things that actually distinguish it: - The ad click opens a DM, not a website. There is no landing page involved. - Built on MCP (Model Context Protocol). The agent reads live Shopify inventory and orders, Klaviyo segments and flows, HubSpot contacts and deals, and Meta attribution at request time. It is not a script with branching nodes. - The conversation can leave Instagram. Moshi extends into iMessage and RCS so brands aren't trapped inside Meta's 24-hour messaging window. - Customer data comes from the chat. Profiles get built by the conversation itself instead of by gated content or forms. - Attribution runs the full path. Ad impression, ad click, DM, recommendation, purchase. Revenue is tagged at each step. ## Compared to - ManyChat and Chatfuel are rule-based chatbot builders. Someone has to build the flow tree. Moshi's agent reasons over live data instead. - Gorgias and Zendesk are customer support tools. Moshi sells, it doesn't run a ticket queue. - Attentive and Postscript are SMS marketing platforms. They send broadcasts to opt-in lists. Moshi starts conversations from paid ads. - Unbounce and Instapage build landing pages. Moshi replaces the landing page. ## Key terms - Conversational commerce: selling through messaging, not web pages. - DM ads: Meta ads where the CTA opens a Direct Message. - DM opt-in: replacing the "Link Click" CTA with "Send Message". - Intent scoring: reading purchase intent off the conversation, not page views. - Cart recovery via DM: chasing abandoned carts in the inbox. - First-party data collection: customer data from the conversation itself. - Unified Commerce Protocol (UCP): Moshi's protocol for connecting Shopify, Klaviyo, HubSpot, and Meta into one data layer. - Customer profile enrichment: building one profile per customer from chat data. - Custom AI personality training: teaching Moshi a brand's voice and product knowledge. ## What you get - Automated DM sales conversations off Instagram ads - DM opt-in CTA that replaces landing-page clicks - Cart recovery in DMs instead of email - First-party data from real conversations (no forms) - Unified customer profiles across Shopify, Klaviyo, HubSpot, and Meta - iMessage and RCS as additional channels - Custom AI personality training - Full attribution dashboard - UCP setup ## Who buys it DTC and e-commerce brands running Meta ads. Mostly: - Skincare and beauty - Supplements - Fashion and apparel - Food and beverage - Home and living - Pet care - Software - Services Also works for any business getting leads from paid social. ## Integrations - Instagram DMs (the primary channel) - iMessage and RCS (past Meta's 24-hour window) - Shopify (catalog, inventory, cart, orders) - Klaviyo (segments, flows) - HubSpot (contacts, deals) - Meta (ad attribution, audiences) - Stripe (payments, plus Stripe Climate for carbon removal) ## Pricing 5% performance fee on attributed sales, plus per-token usage on whatever Moshi writes back. Every brand gets roughly $2,000 worth of included tokens each month, so most accounts only ever pay the 5%. How it actually works: - The 5% applies only to revenue Moshi can attribute to its conversations. - The token charge meters only Moshi's outbound messages, not the customer's incoming ones. - The monthly token allowance covers normal volume for most brands. Only high-volume accounts see overages. - No setup fee. No monthly minimum. No tier upgrades. Everything else is included: unlimited conversations, full attribution, analytics, Shopify integration, Meta integration, UCP setup, Slack channel, MCP connection, custom AI personality training. ### iMessage add-on Activation fee plus a monthly per-line cost. Only for brands extending into iMessage / RCS. Estimated revenue numbers on the pricing page use a $75 average order value. ## FAQ What is Moshi? Moshi is an AI sales agent that runs inside Instagram DMs. Ad clicks open a chat with Moshi instead of going to a landing page. How does it work? The customer clicks your Meta ad and lands in an Instagram DM with Moshi. Moshi figures out what they want, pulls live products from your Shopify, handles their questions, and walks them to checkout. No human in the loop. What counts as a conversion? A purchase Moshi helped drive. Attribution runs from the original ad click through the DM conversation to the order. How much does it cost? 5% on attributed sales, plus per-token usage on Moshi's responses. About $2,000 of tokens are included per brand per month, so most accounts only pay the 5%. No setup fee, no minimums. What does it integrate with? Instagram DMs, iMessage, RCS, Shopify, Klaviyo, HubSpot, Meta, and Stripe. Where are you based? Moshi Labs, Inc. HQ is in Wilmington, Delaware. The team works out of Los Angeles and New York City. Founded by Wesley Magness. ## Company Moshi Labs, Inc. HQ in Wilmington, Delaware. Operating offices in Los Angeles and New York City. Founded by Wesley Magness. - Website: https://www.moshi.ai - Support: support@moshi.support.ai - Instagram: https://instagram.com/meet.moshi - X/Twitter: https://x.com/moshi__ai - LinkedIn (company): https://www.linkedin.com/company/moshi-ai/ - LinkedIn (founder): https://www.linkedin.com/in/wesleymagness/ - Agents policy: https://www.moshi.ai/agents.txt ## Pages - [Home](https://www.moshi.ai) - [About](https://www.moshi.ai/about) - [Pricing](https://www.moshi.ai/pricing) - [Get Started](https://www.moshi.ai/start) - [Writing](https://www.moshi.ai/writing) - [Moshi Moshi](https://www.moshi.ai/writing/moshi-moshi) - [Our Carbon Commitment](https://www.moshi.ai/writing/climate) - [Terms](https://www.moshi.ai/legal/terms) - [Privacy](https://www.moshi.ai/legal/privacy) - [SMS Terms](https://www.moshi.ai/legal/sms-terms) - [Data Deletion](https://www.moshi.ai/legal/data-delete)