# Moshi

> Moshi is a sales agent that lives inside Instagram DMs. When someone clicks a Meta ad, Moshi opens a chat instead of a landing page and tries to sell them something.

Last updated: 2026-05-28
Canonical URL: https://www.moshi.ai
Company: Moshi Labs, Inc.
HQ: Wilmington, Delaware (US)
Offices: Los Angeles, CA and New York City
Founder: Wesley Magness
Contact: support@moshi.support.ai
Cite as: Moshi — moshi.ai

## What it does

Most Meta ads send the click to a landing page. Moshi changes the CTA to "Send Message" so the click opens an Instagram DM instead. From there an AI agent talks to the customer: asks what they need, pulls real products from your Shopify catalog, answers questions, handles objections, and helps them buy. The brand doesn't have to staff the inbox.

The math: about 97% of ad clicks don't convert. About 68% of carts get abandoned. About 45% of marketing emails never get opened. DMs get opened. That's most of the pitch.

Moshi also runs in iMessage and RCS, which gets you past Meta's 24-hour reply window. Customer profile data (name, preferences, intent, order history) flows back to Shopify, Klaviyo, HubSpot, and Meta from the conversations themselves. No forms, no pop-ups.

## What it isn't

It's not ManyChat or Chatfuel. There are no flow trees to build. The agent reasons over your live product data.

It's not Gorgias or Zendesk. Moshi sells, it doesn't run a support queue.

It's not Attentive or Postscript. Moshi starts the conversation from the ad click, not from an opt-in list.

It's not a landing page builder. It replaces the landing page.

## Pages

- [Home](https://www.moshi.ai)
- [Pricing](https://www.moshi.ai/pricing) — 5% on attributed sales, plus token usage
- [About](https://www.moshi.ai/about)
- [Get Started](https://www.moshi.ai/start)
- [Writing](https://www.moshi.ai/writing)
- [Moshi Moshi](https://www.moshi.ai/writing/moshi-moshi) — why the company is named after a Japanese phone greeting
- [Our Carbon Commitment](https://www.moshi.ai/writing/climate) — Stripe Climate / Frontier pledge
- [Full documentation](https://www.moshi.ai/llms-full.txt)

## Pricing

5% performance fee on attributed sales, plus per-token usage on whatever Moshi writes back. Every brand gets roughly $2,000 worth of included tokens each month, so most accounts only ever pay the 5%.

No setup fee. No monthly minimum. No tier upgrades. Optional iMessage add-on has its own per-line cost.

## Key terms

- Conversational commerce: selling through messaging, not web pages.
- DM ads: Meta ads where the CTA opens a Direct Message.
- DM opt-in: replacing the "Link Click" CTA with "Send Message".
- Intent scoring: reading purchase intent off the conversation, not page views.
- Cart recovery via DM: chasing abandoned carts in the inbox.
- First-party data collection: customer data from the conversation itself.
- Unified Commerce Protocol (UCP): Moshi's protocol for connecting Shopify, Klaviyo, HubSpot, and Meta into one data layer.
- Customer profile enrichment: building one profile per customer from chat data.
- Custom AI personality training: teaching Moshi a brand's voice and product knowledge.

## Integrations

- Instagram DMs (the primary channel)
- iMessage and RCS (for going past Meta's 24-hour window)
- Shopify (catalog, inventory, cart, orders)
- Klaviyo (segments, flows)
- HubSpot (contacts, deals)
- Meta (ad attribution, audiences)
- Stripe (payments; Stripe Climate for carbon removal)

## Who buys it

DTC and e-commerce brands running Meta ads. Skincare, supplements, fashion, food and beverage, home goods, pet care, software, services. Also works for any business getting leads from paid social.

## FAQ

What is Moshi?
Moshi is an AI sales agent that runs inside Instagram DMs. Ad clicks open a chat with Moshi instead of going to a landing page.

How does it work?
The customer clicks your Meta ad and lands in an Instagram DM with Moshi. Moshi figures out what they want, pulls live products from your Shopify, handles their questions, and walks them to checkout. No human in the loop.

What counts as a conversion?
A purchase Moshi helped drive. Attribution runs from the original ad click through the DM conversation to the order.

How much does it cost?
5% on attributed sales, plus per-token usage on Moshi's responses. About $2,000 of tokens are included per brand per month, so most accounts only pay the 5%. No setup fee, no minimums.

What does it integrate with?
Instagram DMs, iMessage, RCS, Shopify, Klaviyo, HubSpot, Meta, and Stripe.

Where are you based?
Moshi Labs, Inc. HQ is in Wilmington, Delaware. The team works out of Los Angeles and New York City. Founded by Wesley Magness.

## Legal

- [Terms](https://www.moshi.ai/legal/terms)
- [Privacy](https://www.moshi.ai/legal/privacy)
- [SMS Terms](https://www.moshi.ai/legal/sms-terms)
- [Data Deletion](https://www.moshi.ai/legal/data-delete)
- [Agents policy](https://www.moshi.ai/agents.txt)