Question 1

What is Moshi?

Accepted Answer

Moshi is an AI-powered conversational sales agent that turns Instagram ad clicks into automated DM conversations. Instead of sending customers to a landing page, Moshi engages them directly in chat — qualifying leads, recommending products, recovering abandoned carts, and following up automatically.

Question 2

How does Moshi work?

Accepted Answer

When a customer clicks your Instagram ad, Moshi opens a DM conversation instead of a landing page. The AI agent qualifies the lead through natural conversation, recommends relevant products, handles objections, and guides the customer to purchase — all without human intervention.

Question 3

What is a conversion event?

Accepted Answer

A conversion event is when a customer completes a purchase that Moshi helped drive. Moshi tracks attribution from the initial ad click through the DM conversation to the final purchase.

Question 4

How much does Moshi cost?

Accepted Answer

5% on attributed sales, plus per-token usage on the responses Moshi sends. About $2,000 of tokens are included per brand per month, so most accounts only ever pay the 5%. No setup fee, no minimums.

Question 5

What platforms does Moshi integrate with?

Accepted Answer

Moshi integrates with Instagram DMs, iMessage, RCS, Shopify, Klaviyo, HubSpot, and Meta. Customer data flows automatically between your existing tools for unified profile enrichment and attribution.